The first shop taught you everything by standing in it. You know which customers pay late, which shelf empties first, and roughly what a good Tuesday looks like. Then you open a second branch, and discover that none of that knowledge travelled with you.
A second shop isn't the first shop again. It's the first shop without you in it. Whatever you were doing by presence now has to be done by record.
Make both shops keep the same records
Before the second shop opens, settle the paperwork in the first one. If the original shop runs on your memory, the new one will run on your manager's memory, and you'll have no way to compare them.
Both shops should keep the same three things, ruled the same way:
- a daily sales record book, closed and signed each evening
- a stock record book for at least the top 30 to 50 items
- a deliveries file holding every supplier invoice, signed by whoever checked the goods in
Same columns, same closing routine, same evening report to you. When the formats match, you can lay the two side by side and differences jump out.
Stock that moves between the shops
This is the new problem a second branch creates, and it's where most two-shop owners lose control.
It starts innocently. Branch B runs out of a popular cream, Branch A has plenty, so somebody carries two cartons across. Nobody writes anything down. A week later Branch A's count is two cartons short, Branch B's has two cartons it can't explain, and you have an argument where you should have a record.
The fix is a transfer note for every movement, however small. Use a duplicate booklet.
| Field | What goes in it |
|---|---|
| Transfer no. | Printed number from the booklet |
| Date | The day the goods left |
| From / To | Branch A to Branch B |
| Items | Each item, with quantity and unit |
| Sent by | Name and signature at the sending shop |
| Carried by | Whoever moved the goods |
| Received by | Name and signature at the receiving shop, with the quantity they counted |
The top copy travels with the goods. The duplicate stays at the sending shop. The sending shop writes the items out of its stock pages, and the receiving shop writes them in, each quoting the transfer number.
The rule that makes it work: what left A must equal what arrived at B. If the receiver counts 23 where the note says 24, they write 23 and sign, and you find out that day.
One price list
Customers talk, and many will visit both shops. If the same item costs ₦4,500 in one and ₦4,800 in the other, they'll assume the higher one is somebody's private addition.
Keep a single written price list, issued by you, dated, and posted in both shops. When a price changes, both shops get the new list on the same day.
If you really do need different prices, because one location has higher rent or a different kind of customer, make it a decision you wrote down, not something that crept in.
Buying
Buy centrally if you can. One person placing orders for both shops gets better prices on bigger quantities and stops each branch from stocking by its own taste.
Have goods delivered to each shop directly where the supplier allows it, and checked in by that shop's staff against the invoice. If everything arrives at one shop first, every onward movement needs a transfer note.
Either way, keep paying suppliers yourself. Branches receive. You pay.
The manager
A second shop means somebody else is in charge of a room full of your money. Choose that person for their record-keeping as much as their selling. A brilliant salesperson who "will do the book later" will sink a branch you can't see.
Be clear about what they can decide alone: discounts up to a limit, which customers get credit and how much, when to call you. Put it in writing, along with the rest of the terms. What belongs in that document is in sales girl agreement and guarantor form.
Then check the branch the way you would want to be checked. Arrive without notice once or twice a month and count 20 items against the stock book.
Compare the shops every week
With matching records, five numbers a week tell you most of what you need.
| Number | What it tells you |
|---|---|
| Total sales | Whether the branch is growing, steady or slipping |
| Sales by cash, transfer and POS | A cash share falling at one branch only deserves a question |
| Stock count difference, in naira | How much is going missing, and where |
| Value of transfers in and out | Whether one branch is quietly living off the other |
| Running costs | What each shop costs to open its doors |
Don't expect the two to match. A shop near a market and a shop in an estate will sell differently. What you are watching is each shop against its own past weeks, and anything that moves in one without a reason you know.
The honest limit of paper
Two shops on notebooks is workable. It is also the point where the system starts to creak. Transfer notes get lost, the stock pages run a few days behind, and comparing branches means an evening with a calculator.
That is the situation we're building Tabs for: stock for every store in one place, transfers recorded at both ends, and each action logged to the person who did it. It hasn't launched yet. Until it does, the transfer note and the matching books will carry you a long way, and they are the same habits any system will depend on later.