Every shop has a shelf of it. The cream a rep talked you into, the phone cases for a model nobody carries now, the carton of a drink that sold well for one December. You stopped seeing it months ago.
It isn't harmless. Those goods are money you already spent and can't use. Meanwhile you may be turning customers away because you can't afford another carton of the thing that sells every day.
Finding it
You need a rule, because "it's not moving" is a feeling and feelings go easy on your own buying decisions.
A simple one: an item is slow if it hasn't sold in 60 days, and dead if it hasn't sold in 6 months. Tighten that for anything with an expiry date. For food and cosmetics, look at how long is left, not how long it has sat.
If you keep a stock record book, this takes an hour. Go through the pages and look at the date of the last sale on each. If you don't keep one, do it by walking the shelves with a notebook, and be honest about what you see dust on.
Write each item down with the quantity and what it cost you.
What it's costing you
Add up the cost value of everything on the list. Shop owners doing this for the first time are often looking at a figure equal to several weeks of profit.
Here is the way to think about it, with made-up numbers. You have 30 units of a lotion that cost ₦2,500 each, so ₦75,000 is sitting there. Your fast-selling milk earns you ₦400 a tin and you sell through a carton of 24 every four days.
₦75,000 would buy about 26 tins at ₦2,800 a tin. Sold and restocked every four days, that money could have turned over seven times in a month, earning ₦400 a tin each time. That's roughly ₦70,000 a month the slow lotion is costing you by standing still.
That's why selling slow stock at cost, or even below it, can be the profitable decision. You aren't taking a loss on the lotion. You are buying your cash back.
Six ways out, in the order to try them
1. Move it. Before cutting any price, change where it sits. Put it at eye level, by the counter, or next to something it goes with. Goods on the bottom shelf in a back corner are slow partly because nobody sees them. Give this two weeks.
2. Have your staff mention it. A simple "we also have this one" at the counter sells more than people expect. Tell your attendants which items you want moved.
3. Bundle it. Pair the slow item with a fast one at a small saving. A case that isn't selling goes with a screen protector that is. A slow soap goes three for the price of two and a half.
4. Discount in steps. Take 10% off for two weeks. If it still sits, 25%. Then cost price. Then below cost. Put a clear tag on it showing the old and new price. Don't jump straight to half price, and don't leave a discount running for months, or customers learn to wait.
5. Send it back or swap it. Ask your supplier whether they'll take it back, exchange it for a line that sells, or credit part of it against your next order. They won't always agree, but distributors do this more often than shop owners ask. Ask early. Nobody takes back goods a month from expiry.
6. Sell it to someone it suits. What's dead in your shop may sell in a different area. Another trader, a market seller or a buyer on Jiji may take the lot at a low price. A low price for all 30 today beats full price for two over the next year.
If none of those work, write it off. Take it off the shelf, record the loss at cost in your stock book, and give it away or dispose of it properly. Expired goods must come off sale completely. Then use the space for something that earns.
Why it happened
Clearing the shelf is half the job. The other half is not refilling it. Look down your list and ask how each item got there. It is usually one of these:
- Bought too deep. You took five cartons of something untested because the price per carton was better. Buy new lines in the smallest quantity you can, and reorder if they sell.
- Bought on someone's word. A rep or another trader said it was moving. It was moving somewhere else.
- Bought for a season that ended. Festive and back-to-school goods have a short window. Buy less than you think and accept running out near the end.
- Replaced by something newer. Common with phone accessories and fashion. Check what customers are actually using before restocking.
- Hidden. It was never visible enough to sell.
Then build two habits. Review slow stock on the same day every month, so nothing sits for a year. And reorder by numbers for your regular lines, using a reorder level based on what really sold.
A shop's shelves should mostly hold things that will be gone within a few weeks. The closer you get to that, the more of your money is working.