Selling on credit puts a shop owner in an awkward spot. The people who owe you are your neighbours, your regulars, sometimes your relatives. Ask too hard and you lose a customer. Don't ask and you lose the money, then the customer anyway, because people avoid shops where they owe.
Most of the work of collecting a debt is done before the debt exists. But if you're already owed, start here.
Know exactly what you're owed
You can't collect a figure you aren't sure of. "You're owing me small money" gets you small money, or nothing.
Write down, for each person: what they took, on what dates, what they've paid, and the balance. If you don't have this yet, build it now from your sales book and set up a proper debtors book, one page per customer.
Then sort the list by how long each debt has been outstanding. Recent debts are the easiest to recover. The longer a debt sits, the less it feels like a debt to the person who owes it.
The steps, in order
Don't jump straight to anger. Go up one step at a time, and give each a few days.
1. A friendly reminder. In person or by message, private, with the figure.
"Good afternoon ma. Just a reminder that your balance with us is ₦14,200 from September. When can I expect it?"
Always end with "when". It turns a reminder into a commitment.
2. Ask for a date, and write it down. If they say "next week", ask which day. Note the date on their page while they watch.
3. Follow up on that date. Not a week later. On the day. This is where most owners lose their nerve, and where most debts are won or lost. People pay the creditors who remember.
4. Stop further credit. Politely and without drama.
"I can't add to the account until the old balance is cleared. Cash is fine for today."
Many debts get paid at this step, because the customer still needs the shop.
5. Offer a payment plan. Someone who can't find ₦22,500 may manage ₦5,000 every Friday. Agree the amounts and dates, write them on the page, and both sign. Give a receipt for each instalment showing the balance left.
Part of your money over five weeks is far better than all of it never.
6. Put it in writing. If the plan fails, send a short letter or message stating the amount, how it arose, and a final date. Keep a copy. Be factual. No insults and no threats.
7. Decide whether to go further. For a large debt, a lawyer's letter often works where yours didn't. Some states, Lagos among them, have small claims procedures meant for modest debts. Ask a lawyer what is available where you are and whether the amount justifies the cost.
What to say, and what not to say
Talk about the money and the date. Don't talk about the person's character.
Say "the balance is ₦14,200 and we agreed the 15th." Don't say "you people are always like this."
Ask in private. Calling out a debt in front of other customers shames the person, and shamed people stop coming rather than start paying.
Keep it short. A long complaint gives them something to argue with. A figure and a date don't.
What not to do
- Don't post debtors on social media or stick their names on the shop wall. It can expose you to a legal claim, and it tells every other customer how you treat people.
- Don't seize their property or go to their house to take things.
- Don't threaten. Not with the police, not with anything else. An unpaid shop debt is a civil matter between the two of you.
- Don't send people to harass them at home or at work.
Any of these can turn you from the person who is owed into the person who is in trouble.
When to let it go
Some debts aren't coming back. The customer has moved, has nothing, or simply won't.
Set yourself a point, say six months with no payment after you've been through every step, and write the debt off. Mark the page "written off" with the date, close the account, and stop spending energy on it.
Then take the lesson, which is about who you gave credit to and how much.
Preventing the next one
Collection is the expensive end of credit. The cheap end is control.
- Choose who gets credit. A short list, picked by you. Staff can't extend it.
- Set a limit for each person, at a level you could afford to lose.
- Agree when it's due at the start: month end, or within two weeks.
- Record every item on the day, and show the customer the entry.
- Read the summary every month. Who is near their limit? Who has gone quiet?
- Remind early. A message two days before month end is friendlier and works better than a demand two months later.
If you'd rather not give credit at all, that's a legitimate choice. Put up a sign, apply it to everyone, and don't make exceptions that the next customer can point to.
For a shop that does give credit, the books that keep it under control are the debtors book and the daily sales record book. This article is general information, not legal advice.