Your customers are already on WhatsApp. Many of them already message you there: "Do you have the big size?" "How much is it now?" "Keep one for me."
Selling on WhatsApp isn't something new to learn. It's a matter of doing properly what's already happening by accident. For a shop, that mostly means two things: making it easy for people to see what you have, and making sure a sale made on the phone is recorded like any other.
Use the Business app, on a shop number
WhatsApp Business is a separate free app made for traders. Put it on a phone number that belongs to the shop, not your personal line.
That matters more than it seems. If the shop's customers are all in your attendant's personal WhatsApp, they leave when the attendant leaves. A shop number stays with the shop.
Fill in the business profile: shop name, what you sell, address, opening hours. It answers the questions people would otherwise send you.
The tools worth using
Catalogue. A page inside your profile showing your products with photos, prices and descriptions. Customers can browse it and send you a message about a specific item. This is the most useful feature for a shop.
Status. Photos or short videos that disappear after a day, seen by people who have saved your number. Good for new arrivals and restocks.
Quick replies. Saved answers to questions you get constantly: your address, your account details, your delivery charges. You type a short code and the full answer appears.
Labels. Coloured tags for chats, such as "New order", "Awaiting payment", "Paid", "Delivered". With ten orders open at once, labels are what stop one being forgotten.
Greeting and away messages. An automatic reply for first-time messages and for when you're closed, so people know when to expect an answer.
Broadcast lists. One message sent to many customers at once, each receiving it privately. It only reaches people who have saved your number, which is a useful limit: it keeps you from spamming strangers.
Setting up the catalogue
- Photograph your own goods, in daylight, on a plain background.
- One product per entry, with the size, colour or variant in the name.
- Put the real price. "DM for price" loses people.
- Start with your 20 to 30 best items, not everything.
- Remove or hide what's out of stock. Nothing irritates a customer like ordering from a catalogue and being told it finished last week.
That last point is the whole discipline of selling online from a physical shelf. Your catalogue is a promise about what's in the shop. It's only as true as your stock record, so if yours is shaky, start with a stock record book for the items you list.
From message to money
Agree one way of handling an order and have everyone follow it.
- Confirm the item is on the shelf before saying yes. Check, don't assume.
- State the total, including delivery if any.
- Send the shop's account details. Only the shop's account. Never a personal one.
- Confirm the money on your own bank app. A screenshot isn't payment. The routine is in fake transfer alerts: how to confirm a payment before goods leave the shop.
- Set the item aside with the customer's name on it the moment it's paid for.
- Record the sale in the daily sales record book, marked as a WhatsApp order. It comes off the shelf count like any other sale.
- Send a receipt, as a photo of the written one or a typed message with the items, amount and date.
- Hand over or dispatch, and update the label.
Step 6 is the one that gets skipped. WhatsApp sales that never reach the sales book are a common reason the cash, the bank and the shelf don't agree at the end of the day.
Delivery
Decide your terms once and save them as a quick reply:
- which areas you deliver to, and what it costs
- who pays the rider, and when
- that goods are paid for before they leave
- what happens if the customer isn't there
Use riders you know. Write down who took what, to where, and when. Have the customer confirm receipt in the chat.
Posting without being a nuisance
Post to status when there's something to say: new stock, a restock of something that ran out, a real price drop. Two or three useful posts a week beat ten a day.
Use broadcasts sparingly. Once or twice a month, with something worth opening.
Never add customers to groups they didn't ask to join.
Reply quickly during opening hours. On WhatsApp the customer is often asking two other shops the same question, and the first helpful answer wins.
Is it worth it?
Mark WhatsApp orders in your sales book for a month, the same way you would for Jiji. At the end, add them up.
You'll know how much of your turnover comes through the phone, which products sell there, and whether it deserves more of your time. If you also list on a marketplace, compare the two. More on that in how to sell on Jiji when you also run a shop.