When Jiji adverts aren't bringing calls, the first instinct is to pay for promotion. Sometimes that's right. More often the advert itself is the problem, and paying only shows a weak advert to more people.

Go through these first. They cost nothing.

Get approved, and stay approved

An advert nobody can see gets no customers. Jiji reviews every advert before it goes live, and its posting rules are specific about what it won't accept. As of 6 October 2026, these include:

  • photos that aren't your own, such as screenshots or pictures from elsewhere
  • photos with contact details, prices or logos written on them
  • several different items in one photo
  • titles with repeated words or contact details
  • descriptions that aren't about the item
  • prices outside the normal market range
  • duplicates of an advert you have already posted

The shortcut many sellers take, posting the supplier's catalogue image with a phone number written across it, breaks three of those at once.

Photos do most of the selling

On a phone screen your advert is a small picture and one line of text beside dozens of others. The picture decides whether anyone taps.

  • Take the photo in daylight, near the shop door or a window. No flash.
  • Use a plain background. A clean counter or a sheet of white cardboard works.
  • Show the real item: front, back, any label with the model or size, the box, and any accessories.
  • If it's used, photograph the scratches. Buyers who arrive and find surprises don't buy, and they've cost you an hour.
  • One product per advert. A table covered in twenty phones tells the buyer nothing about the one they want.

Write the title a buyer would type

People search by what they want. Put those words in the title, in the order they'd think of them: brand, model, the key specification, and condition.

"HP EliteBook 840 G5, Core i5, 8GB RAM, 256GB SSD, UK used" will be found by someone searching for any of those terms. "Neat laptop available" will be found by nobody.

Don't shout. Capital letters, strings of exclamation marks and "CHEAP CHEAP CHEAP" read as desperate, and repeated words are against the rules anyway.

Answer the questions before they are asked

A good description saves you twenty phone calls from people who were never going to buy. Include:

  • exactly what it is and what's in the box
  • condition, stated honestly
  • warranty, and who gives it
  • your shop's area and opening hours
  • whether you deliver, to where, and who pays

Put a real price

"Call for price" loses the buyer who is comparing five adverts and won't call any of them. A price that's obviously too low attracts time-wasters and suspicion.

Look at what similar items are listed for and price where you can honestly compete. If you're higher, say why in the description: a warranty, a walk-in shop, original parts.

Reply fast

On a marketplace, the seller who answers first usually gets the sale. A buyer messages three sellers and goes with whoever replies.

Decide who in the shop answers Jiji calls and messages, and make sure that person has the price list and knows what is in stock. A reply of "let me ask my boss" two hours later is a lost sale.

When someone calls, confirm the item is on the shelf before saying yes. If your quantities aren't reliable, fix that with a stock record book for the items you advertise.

Keep your adverts true

Nothing damages a seller faster than adverts for things they no longer have. The buyer travels, finds nothing, and tells people.

At closing each day, check what was sold against what is live and close the adverts for anything that's finished. When the stock comes back, post it again.

Update prices too. If your cost has gone up and the advert still shows last month's price, every caller starts the conversation feeling misled.

Use your shop

A physical address is the best thing you have over sellers who only meet at junctions. Say so in every advert. Buyers can come and inspect, pay at a counter, and leave with a receipt.

When they do come, treat it as the start of something. A customer who found you on Jiji and had a good experience comes back directly next time, and that costs you nothing.

Then measure, and only then pay

Mark every Jiji customer in your daily sales record book for a month. You'll learn which products bring calls, which adverts are dead, and how many Jiji sales a normal month gives you.

With that figure you can make a sensible decision about paid promotion, because you'll be able to tell whether it brought extra sales or just cost money. How to work that out is in Jiji premium packages explained. If you are new to the platform, begin with how to sell on Jiji when you also run a shop.