Sooner or later every seller on Jiji asks the same question: my adverts are live, the calls are slow, should I pay to promote them?

This article explains how Jiji's paid options are organised and gives you a way to answer that question with your own numbers.

One thing first. We haven't listed prices here. Jiji shows them inside its app and website by category, they change, and we couldn't confirm a current price list we would stand behind. A figure copied from an old blog post is worse than no figure. Below is where to find the real one.

What Jiji sells

According to Jiji's help page on Premium Services, checked on 6 October 2026, there are two kinds of paid promotion: TOP and Boost Packages.

Which Boost Packages you are offered depends on what you sell. Jiji groups sellers into five category groups:

  • Cars, for vehicle sellers
  • Property, for real estate
  • Others, for goods outside cars and property
  • Others Lite, for fashion, services, beauty, food and similar
  • All-in-one, for larger businesses promoting across every category

Most shops will fall under Others or Others Lite.

How to see the current price

  1. Open Jiji's Premium Services page. The help page above links to it.
  2. Choose the category group that fits what you sell.
  3. Look through the packages offered and the durations available.
  4. Pick a package and a duration, and tap Buy when you are ready.

The price is shown before you pay. Jiji also says that if you aren't sure which to choose, you can ask for a call from a Jiji manager using Request help in your profile. Take that call if you're spending real money, and ask exactly what the package changes about where your adverts appear.

Working out whether it pays

A promotion is worth buying when the extra profit it brings is more than its price. Not extra sales. Extra profit.

You need three numbers.

Your profit per sale. What you keep on a typical Jiji sale after the cost of the item. If you sell a blender for ₦42,000 that cost you ₦35,000 landed, that's ₦7,000.

The price of the package. From the screen above.

Your normal Jiji sales. How many sales a week you get from Jiji without paying. If you don't know, you aren't ready to test anything yet. Mark Jiji customers in your daily sales book for a month first.

Then divide the package price by your profit per sale. That is your break-even.

An example with invented figures: a package costs ₦14,000 for the month, and you keep ₦7,000 a sale. ₦14,000 ÷ ₦7,000 = 2. The promotion has to bring two extra sales in the month to pay for itself. If you normally get five Jiji sales a month and you get eight while promoted, it earned its keep. If you get five, it didn't.

Now change the product. If you sell phone cases and keep ₦800 a sale, the same package needs 18 extra sales to break even. Paid promotion suits goods with a decent profit on each sale. It rarely suits low-priced items.

Running a fair test

Buy the shortest duration first. Promote the same adverts you were already running, so the promotion is the only thing that changed. Count Jiji sales for those weeks and compare with your normal figure.

Avoid testing in a week that would have been unusual anyway. December proves nothing about February.

Have the stock before you promote. Paying for attention and then telling callers "it has finished" is the most expensive way to run out. If you are unsure of your quantities, sort that first with a stock record book.

Before you pay for anything

Promotion puts more people in front of an advert. It doesn't make a weak advert convincing. If your photos are dark, your title is vague or your price is missing, more views will mostly mean more people scrolling past.

The free fixes come first, and they're in how to get more customers on Jiji. If you are still setting up, start with how to sell on Jiji when you also run a shop.